Sony airs clever viral ad for The Order: 1886 in Japan

I wish it didn’t have a trailer at the end

I really have no idea of what to expect from The Order: 1886, but I enjoyed this new viral ad from Sony, the game’s publisher. Framed as a news investigation, the video takes a viral approach to the game’s 1886 setting.

I like the ad itself but I wish it just cut off after the BCO News splash. Having people think it’s real would have been a lot more interesting. After all, people thought that Steven Spielberg killed a dinosaur after he released a promotional picture of him over a “corpse.”

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Chris Carter

Managing Editor - Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step in January of 2009 blogging on the site. Now, he's staff!

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