EA’s football has a whole new look
Electronic Arts and FIFA have officially parted ways, and now EA is teasing what it’s been working on for EA Sports FC, its next step in virtual football. That is to say, a logo.
The EA Sports FC logo was unveiled today, with a lengthy blog post detailing just how it was made. The company teamed with Uncommon Creative Studio to create its new brand identity, with its new triangular logo becoming the symbol for all things EA Sports FC.
It’s a lot of discussion about how and why the upside-down triangle was chosen, mostly as a reference to both formation design / set pieces and also to player control indicators.
Notably, this symbol will also start popping up in “more than 100 matches” in leagues around the world. That includes partners at the Premier League, La Liga, Bundesliga, Seria A, Ligue 1, WSL, NWSL, and more. Merch featuring this new logo will also start popping up at various games, too.
Moving on from FIFA
If EA and FIFA had a break-up, this is like the updated profile pic and status. That said, EA is laying the ground for what’s to come. It’s been the longtime developer of the series, but now EA Sports FC will have to exist without the FIFA brand name, and even compete against it too. And FIFA is adamant it will remain the best.
Electronic Arts is coming off a very successful entry, at least financially, in FIFA 23 and is reportedly inking plenty of deals. Plus, EA has the benefit of having made the games all these years. EA CEO Andrew Wilson reportedly told staff last year that FIFA had been an “impediment” to the company’s ambitions, and suggested that the only value EA got from the license in a year without a World Cup was “four letters on the front of the box.”
With their future in their own hands, it’ll be interesting to see how the reigning king of virtual football tackles a FIFA-less future, fresh logo and all.
More info about EA Sports FC is set to arrive sometime in July.
