Beyonce and Nintendo get Style Savvy

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All the single ladies, all the single ladies…

Beyoncé may not speak to you as a gamer, but I’m guessing that Nintendo thinks she’ll speak to someone out there as they have roped her into promoting their upcoming style-based DS/DSi game. The singer had some practice promoting games back when Rhythm Heaven came out, and now she’s back to push this virtual clothing boutique named Style Savvy. A couple of commercials featuring the star are in the works now, so look for those soon.

A promotion will let players download five designs from the real-life Deréon clothing line co-created by Beyoncé and her mother, designer Tina Knowles. How…savvy.

Style Savvy is all about creativity and fashion, both of which are really important to me,” says Beyoncé. “I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Deréon designs added to the mix.”

Accent marks in names FTL.


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