In a press release yesterday, Majesco and Martha Stewart Living Omnimedia, Inc. — a terrifying and shockingly appropriate name for her corporation — announced a partnership. Yes, the people who brought you Cooking Mama will now be publishing games based on the most successful homemaker of all time.
I, for one, welcome Martha Stewart into gaming. I’m hoping that her products become so successful that videogames can merge into the things that she already does. Could you imagine an episode of her television show where she demonstrates how to make a lovely centerpiece out of broken grey-brick GameBoy systems?
The one game I wish they’d make that we will never see? A financial simulator. But, really, who did it better?
MARTHA STEWART LIVING OMNIMEDIA, INC. AND MAJESCO ENTERTAINMENT PARTNER TO BRING MARTHA STEWART AND HER LIFESTYLE CONTENT TO VIDEO GAMES
NEW YORK, NY and EDISON, NJ, April 20, 2010 -Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) and Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced a strategic partnership to develop and produce interactive electronic games based on MSLO’s expansive portfolio of award-winning lifestyle content. Under the terms of the partnership, Majesco receives the exclusive worldwide rights to publish these games.
“We are thrilled to be partnering with the Martha Stewart brand to bring sensibility to the video game market,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “Martha Stewart Living Omnimedia offers a vast wealth of content and has a passionate following. Branching into the interactive entertainment space is a natural next step, and Majesco Entertainment is proud to be the exclusive partner.”
“Majesco Entertainment is well respected for bringing consumer-friendly titles to the mass market and has a proven track record of tapping the interests of family and non-traditional video game players,” said Martha Stewart, Founder, Martha Stewart Living Omnimedia, Inc. “Women are increasingly engaged in social gaming. We feel confident that this new offering will delight loyal customers who are active in the space while introducing a new generation to the brand.”
For additional information about Majesco’s exciting line of products, please visit: http://www.majescoentertainment.com/.
