Loved franchises up for sale
Atari US has filed bankruptcy and will sell everything: games, film rights, and even their logo. This Everything Must Go sale and Chapter 11 filing are in an attempt to break away from its French parent company, Atari SA (formerly Infogrames). They want to go out on their own, raise money, and continue doing their thing, moving more into digital and mobile games.
But for now, everything is on sale. Assets include Pong, Asteroids, Centipede, Missile Command, Tempest, Test Drive, and more. How sad that does that sound?
Atari expects to “unlock revenue potential unrealized while under the control of Atari S.A” with this move. From there they expect that it will be business as usual. But with all of everything for sale, what will they have left to continue on?
