Capcom launching nation wide Dead Rising 3 zombie race

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Have you ever wanted to be chased by zombies? Don’t lie to me. I bet all you sons of guns have sat around dreaming up silly, foolproof zombie escape plans that would liven up your meager existence. Well, Capcom, teaming up with Run For Your Lives, has delivered something close. It’s certainly survival of the fittest.

Run For Your Lives is a 5k obstacle course race wherein you can sign up as a plain racer or as a zombie. Racers are released in waves. Zombies eat slower racers and turn them into zombies. All the rest of the races this year come in partnership with Capcom and Dead Rising 3. I wonder if they’ll just loop The Cranberries’ “Zombie” throughout the event. Now it’s stuck in your heeead, too.

There’s also a party at the end of it with drinks, food, and Dead Rising 3 stuff. Registering for the race will cost you, but you can be a spectator for the event — and attend the party — for free. I haven’t been ri-singing Capcom’s praises this generation, but if there’s one thing it knows how to do, it’s throw strange events, like the Resident Evil 6 butchery that was selling “human” meat. 

If baby you were born to run, check the event dates and locations here.

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Steven Hansen
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