The D is Shattered.
Dontnod Entertainment, the French studio behind Life is Strange, Vampyr, and Twin Mirror, is going through something of a rebranding, and will henceforth be known by its new moniker of simply “Don’t Nod”. The developer made the announcement in a statement to the press this week.
“We are reintroducing the apostrophe and the space between the words to truly embrace the meaning of DON’T NOD. DON’T NOD is two words to represent our tendency to be non-conventional as a company and in the games that we create — as in, we DON’T NOD along to everyone else’s tune,” writes the newly named company. “The D [in our logo] is shattered, and the N appears within it, signifying that we are not afraid to break the mold. This new logo links our games — meaningful, powerful stories — with who we are as a company.”
In addition to the reworked name and logo, Don’t Nod also unveiled a new website sporting the fresh branding. The site has a community-focused theme, and includes a section where players and fans will be able to upload content related to Don’t Nod titles — such as artwork, short stories, and poetry, as well as testimonies and memories of their personal experiences with the company’s releases. The company also recently won plaudits for introducing “work-from-home” options for its workforce, a move that also opened up further opportunities for remote and satellite employees.
“I am very proud of the journey that DON’T NOD has been on over the past 14 years, ” said Don’t Nod CEO Oskar Guilbert. “The company has evolved in many ways with a strong will to lead the way in creating and publishing meaningful entertainment, through original and relatable stories, which empower our talents and players to inspire change, however small. This new brand’s visual overhaul will help us convey our core identity.”
