#DiabloDeaths
Hollywood star Megan Fox is now starring in the newest Diablo IV commercial. Instead of just asking players to buy Diablo IV, she’s asking them to die — in the game.
She begins the video by saying “If there’s one thing I love, it’s the sight of blood. And in Diablo IV, there are rivers of it”. This alludes to Blizzard’s new campaign where Fox herself will be eulogizing the deaths of some players who use the hashtag #DiabloDeaths. The idea might sound cool, but remember that she also states that it might not be a good eulogy. It’s Megan and Blizzard who will ultimately decide whether players died as heroes — or total chumps. Only time will tell!
#DiabloIV is here, embrace the bloodshed.
Share videos of your in-game death on Twitter or TikTok using #DiabloDeaths for a chance to have your eulogy read by @meganfox on June 8th. pic.twitter.com/dSgG2yuNbS
— Diablo (@Diablo) June 6, 2023
The reading of the deaths will take place on June 8
Diablo IV has been collecting critical and fan appraisal, as well as selling like hotcakes despite its high price point. Diablo IV has proven such a remarkable comeback for Blizzard that I’m unsure if this was a necessary move. The idea in itself is kind of cool, but the execution feels pretty iffy: like an extremely ’90s E3 vibe? That strikes a chord with some after all the awful things we’ve learned about Activision Blizzard in the past couple of years.
