I’m sure when most of you saw the tagline for Saints Row: The Third, you didn’t think “strap it on” literally meant strapping on a dozen satchel charges and running head long into a group of gun-toting luchadores. But hey, you learn something new everyday.
It does amaze me that the Saints Row franchise gets away with what it does; there’s a real thin line between inspired, over-the-top silliness and just plain offensiveness. I think if any other publisher had tried to sell their game with a trailer that involved strapping explosives to your characters body and blowing him sky-high, then we’d all be mortally offended. Well done on Saints Row: The Third for falling on the side of silliness.