Nintendo still pissed about piracy, asks US Trade Representative for help

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Nintendo is so pissed about piracy that they’re calling out countries by name now. I guess they’re not making enough money on the DS and Wii already. They blame game copiers and mod chips for the piracy in these countries, and warn parents that “if users of circumvention devices are children, they may be exposed to unsuitable content downloaded from the Internet and played on their Nintendo systems.”

In Nintendo’s comments to the U.S. Trade Representative under the “Special 301” process (whatever the hell that is), they call out China, Korea, Brazil, Mexico, Spain, and Paraguay as countries that deny “adequate and effective protection of video game products.” They call China the “hub,” and say that law enforcement in Brazil is “weak.” Mexico? “Wholly inadequate.” You can read all of their complaints after the jump.

I get that they’re tired of the piracy. But I think it’s ironic that their “About Nintendo” paragraph at the end of the press release brags that “Nintendo has sold more than 2.8 billion video games and more than 485 million hardware units globally.” 

PEOPLE’S REPUBLIC OF CHINA: China continues to be the hub of production for counterfeit Nintendo video game products. The number of online shopping sites in China selling infringing Nintendo products is increasing, and help is needed by the government to curtail the growth of these illegal marketplaces. These products are sold both inside China and to the world, including our key market in the United States. Chinese customs officials must stop shipments of game copiers and other infringing products out of China, and China should work in the coming year to eliminate barriers to its enforcement laws.

REPUBLIC OF KOREA: Internet piracy in Korea continues to increase, as does the availability of devices that get around product security and allow for the play of illegal Nintendo software. A massive customs raid of 10 premises that resulted in the seizure of more than 75,000 game copiers at the beginning of 2009 is a positive sign the government is serious about enforcement. Nintendo is pleased with Korea’s consistent customs seizures, and courts are now starting to hold distributors of circumvention devices, such as game copiers, accountable. The Korea-U.S. free trade agreement is important to all intellectual property rights holders.

BRAZIL: Federal anti-piracy actions are not reducing piracy in Brazil, and local enforcement efforts are weak. Efforts to prosecute for piracy are virtually nonexistent. Customs and border control agents failed to seize a single shipment of Nintendo video game products in Brazil in 2008. Internet piracy is increasing with no legal infrastructure in place to respond to the threat it poses to rights holders. High tariffs and taxes also constitute market barriers for legitimate video game products.

MEXICO: Anti-piracy actions by the Mexican government in 2008 were wholly inadequate. The Mexican government must recognize the seriousness of the piracy problem and start using existing enforcement tools. Mexico’s participation in negotiating the Anti-Counterfeiting Trade Agreement is encouraging, but enforcement efforts need to move forward now. The willingness of Mexican customs and Mexican postal service workers to be trained by trademark owners was a positive sign in 2008.

SPAIN: The availability of game-copying devices in Spain is alarming. Internet sites offering game-copying devices and illegal Nintendo software are widespread and must be addressed. Nintendo asks that the Spanish government implement laws protecting the creative copyright industry and enact laws against Internet piracy. Nintendo considers education a priority in its fight against piracy in the European Union. Customs authorities play an important role in enforcing intellectual property rights, and Nintendo is seeing positive signs in this area. Nintendo is pleased about recent steps taken by the Spanish National Police against distributors of game copiers.

PARAGUAY: Corruption continues to hamper anti-piracy efforts. Nintendo’s anti-piracy actions in Paraguay show that illegal goods are imported and also locally produced. Border controls are key to decreasing piracy, and the revised criminal code will increase penalties against those distributing circumvention devices in Paraguay.

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Dale North
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