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So GameStop has started pre-orders for the “Annihilation” map pack for Call of Duty: Black Ops. There’s no incentive to pre-order, Activision will never run out of download codes for any downloadable content and you can easily download the pack straight from the comfort of your own home once it’s released.
So, yeah. This. This is a thing. Really, the only benefit here is that you can trade in some old crap towards the purchase of the new DLC, I guess.