It’s easy to think of all in-game advertising is pure evil, but in Australia at least, there are attempts to do some good while influencing the supple minds of young gamers. The Transport Accident Commission of Victoria has signed up with Microsoft’s in-game ad provider Massive in order to put road safety commercials in a number of games, including Guitar Hero 5 and Forza 3.
Madden NFL 10 is doing something similar Stateside as well, providing its own set of drink driving adverts. Responsibility is all the rage at the moment, you know.
The TAC is one of those organizations that prefer the “baseball bat” approach to getting your attention. Their commercials are violent, shocking and unintentionally hilarious. Kotaku saw fit to post one and it made me smile morbidly, so hit the jump to check it out. If videogames get more ads like these, you can totally count me in.
